The spa is all about soothing and recharging your body, mind, soul and spirit. It’s an environment that typically feels friendly, slow paced and enjoyable from the moment you step through the door and begin your journey of relaxation. It’s a place where it’s not only normal, but even encouraged, to let your guard down and surrender to a massage that will likely be as soothing as a hug from a friend.
Getting to know your customers will help you build relationships that lead to repeat and referral business. Consider hosting a community or networking event at your facility to introduce people to the spa and your staff. This is also a great opportunity to showcase local businesses that make wellness products, offer spa-adjacent services or produce locally sourced organic foods.
Your customers will want to feel connected to you and your staff, so make sure they have easy access to your contact information. Provide a branded website that is current, and link it to your social media and review pages. Having a top-tier website will increase your search engine ranking and give potential clients the information they need to book an appointment. In addition to your website, you can also promote yourself by giving away a creative business card that engages the senses, sets your brand apart and evokes a feeling of serenity. Keep cards on hand for chance encounters and pack a stack when attending trade shows.
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