As any spa owner knows, it’s an industry where customer retention is key. Satisfied customers are repeat business and will spread the word about your establishment to their friends and family. And while it may sound obvious, providing clients with an exceptional experience is what will keep them coming back — and in the case of spas, it’s even more important than it might be in other industries.
The goal of a day at a spa is usually a mix of physical and psychological improvement. For example, many health spas aim to help their guests lose weight and re-engage muscles they rarely use. Others focus on stress reduction and creating a calm mind. While the physical aspect of spa goes as far back as Roman times (think mineral-infused baths), modern spas often add a more holistic approach — like time in nature, yoga and a healthy diet.
Another critical component of spa is the nourishing touch that is a core part of most treatments. Whether it’s a massage, body scrub or facial, touching the skin increases oxytocin levels and helps you relax. It’s important that your therapists are skilled in providing you with the right level of comfort, as well as respecting your boundaries.
Cleanliness is a bare minimum for any spa. This includes cleanliness of the changing rooms, treatment centres and the pool area. It also extends to staff who are always polite and professional at all times — no snobbery or chatting for too long!
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